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  “和谐”是一个好词,万物生态弱肉强食,优胜劣汰,看似残酷不堪,但从整体上观察,是均衡的,和谐的。一得必有一失,所以喜欢盗版的软件消费者,就遇上了流氓软件的反噬;喜欢玩免费的网游,却变成人民币玩家的陪玩;寻找到了A片,同时也被挂上了木马;GFW很强大,但在脑残的火星文面前即刻ED;天地不仁,以万物为GOOGLE,在免费服务的企业世界里,传说中的不作恶成为最高的道德规范,让多少无法承诺的人为之恨恨不已,然后悄悄转身,假装就是出来打个酱油挣点儿小钱。

  主说,有人打你的右脸、连左脸也转过来由他打。免费的商业模式就是从这个福音出发,你要免费的东西,给你,而且还有更多。第一种多出来的东西,不作恶的一般就只有广告,不承诺的一般再加上病毒木马遥控器。这种多出来的东西,一般都不会是用户自己要的,这张硬塞过来的左脸有点丑。第二种多出来的东西指增值服务,比如你不希望游戏里出现的收费道具,当然也有你愿意付费VIP章节,可以阅读到最新的小说内容。这部分的左脸美丑各半。第三种多出来的东西是关联交易,比如淘宝可以免费,做推广的阿里妈妈要收费,支付宝也要收费,将来还可以抄个AMAZON PRIME做物流宝来收费。这张左脸本来最为正常,但是正如开始所说,在和谐法则上,能长出一张用户喜欢的右脸已经殊为不易,还要长出那么多好看的左脸,还真不容易。

  如果按照一种灰暗的心态去揣摩国内的业界,基本可以肯定,他们给了我们一碗免费的粥,同时肯定会放一只耗子在我们口袋里,好跟着我们回家,偷吃家里的东西。那么,收费服务肯定有市场。很多人会说,我付费,只给我要的东西就好了,这是典型的拿自己代替用户群的错位思路,因为绝大多数的用户只要有粥吃,那管那么多,俗话说得好,要想不懈怠,就得勤折腾,就因为他们的折腾,我们的互联网才好不容易长成这张阴阳脸,和蝙蝠侠里的那个双面人一样。

  假设有这么一种浏览器,他洗掉了所有的广告,屏蔽了所有恶意代码,大家都愿意用吧,但那实质上成了所有网站的外挂,某一天,他会发现既然洗掉了别人的广告,为什么不换上自己的。假设有一个谋求利润最大化的搜索引擎,他的做法当然是左脸比右脸大,塞给你的比你要的多,于是一页两页全都是假扮成结果的广告,利益最大化到最后,搜索出来的只有广告。如果微软是国内企业,在盗版WINDOWS里弹窗赚的钱比卖个正版还多。如果说存在一个二八原则,用户要的右脸占80%,塞给用户的左脸占20%就算正常不流氓的话,一个免费的操作系统,20%的桌面可以放至少十个广告条,按照精神病的标准,一天使用不超过6小时,还得弹上一个多小时的窗。这样的微软,估计集体失业的网络联盟就想告他也没办法,我们事实上不存在什么反垄断法。

  在法制社会,那个左脸长得太恶心的话,可以去告他一个长得丑不是错,凑过来吓唬我就是罪。在非法制社会,靠的是天地不仁的和谐,以及出来混总是要还的企业进化定律,用户和企业都是西西弗斯,我凭直觉在左边推石头,你在右边靠智慧推石头,上上下下不动摇。30年过去,人口红利让世界工厂不断开工,赚了不少钱之后发现铁幕外面刮起风暴,回头一看,自家院子里,连一棵伟大的企业都长不出来,连磕磕碰碰的联想,也开始要折腾了,不折腾,就懈怠啊。


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